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David Lammers's avatar

Substack is helping me develop my personal brand voice.

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Jack Westerheide's avatar

That's awesome, one more step on the way accomplished!

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Mack Collier's avatar

Hey Jack, another great issue. I totally agree on the value of planning and building a personal strategy, which I think is a bit different from personal branding and I think you are making that clear here.

And while I do think it's important to plan your career, life etc and give structure to what you want to accomplish, I think you also must incorporate serendipity. You simply cannot plan for everything. What happens if you plan on working on your career for the next 10 years then 6 months later meet the love of your life and want to move to be with them? Or what if you want to get married in 5 years, but in 6 months you are offered a 6-figure job you never saw coming?

The point is, life delights in throwing us curve balls. We should absolutely plan, but we should also plan on the unexpected.

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Jack Westerheide's avatar

Absolutely! I hope I made that clear, but if not, I 100% agree with you. There's no way someone can expect to manage every decision in life, rather the goal should be to set up a strong foundation so that you're better equipped to handle those curve balls and surprises.

I don't always love to use sports analogies, but I feel like Personal Strategy is a lot like playing golf. You can practice all day every day to get better, but if you're like me... there's always a chance that the ball is going to go sailing off into the woods or into the sand trap as much as I wanted it to go straight. The next shot is up to you to figure out how to get back on track but that practice will come in handy to get you out of trouble.

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Mack Collier's avatar

Agreed completely, Jack. Good thoughts!

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